Fendi
Founded in 1925 by Adele and Edoardo Fendi in Rome, Fendi began as a family-run fur and leather boutique. Over the decades, it has evolved into a global luxury powerhouse, renowned for its exceptional craftsmanship and innovative designs. The iconic Baguette bag, introduced in 1997, became a cultural phenomenon, especially after being featured in "Sex and the City." Celebrating its centenary in 2025, Fendi continues to honor its rich heritage while embracing modernity, with creative direction that reflects both tradition and contemporary flair.
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